Black Badge, Rolls-Royce’s highly successful alter ego, now represents more than 27% of commissions worldwide. Rolls-Royce debuted Black Badge with Wraith and Ghost in 2016, followed by Dawn in 2017 and Cullinan in 2019. Today, a new, post-opulent expression of Black Badge joins the family: the purest and most technologically advanced Black Badge motor car yet, Black Badge Ghost.
Conceived in response to a group of clients who requested a Rolls-Royce that was agile, discreet, highly connected, and free of any superfluous design, the new Ghost is not just the most technologically advanced Rolls-Royce yet but also the most aesthetically pure. Named ‘Post Opulence’ by Rolls-Royce designers, exceptional materials are selected and celebrated, while the overt design is limited, intelligent, and unobtrusive.
However, within this group of clients—who celebrate minimalism and material substance—a rebellious subset sought to create a disruptive expression of Ghost by permanently cloaking it in a shade so pure that its very classification as a color remains a subject of debate: black. Black Badge Ghost reflects these clients’ desires. It is the dark side of post-opulence: minimalism in extremis.
Black Badge is not just an aesthetic – it is an experience. The capacity of the Rolls-Royce twin-turbocharged 6.75-litre V12 engine was deemed sufficient. However, the flexibility of this celebrated power plant has been exploited to generate an extra 29PS, creating a total output of 600PS. The sense of a single infinite gear has also been dramatized by adding a further 50NM of torque, for a total of 900NM.
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